This is the letter I received from the Cubs Community Connection as a resident of Wrigleyville. It’s Tom Ricketts’ explanation for the Toyota sign going up in left field…
You’ve probably been hearing about the Toyota sign we’ve proposed for the back of the left field bleachers at Wrigley Field. As fans and neighbors, we want you to know why this is important to the team and how it can help preserve the Friendly Confines.
The Cubs are showing serious interest in erecting a Toyota billboard above the left field bleachers.
I can already see the crocodile tears welling up in many fan’s eyes, but to me there’s really no difference between this and painting the Under Armor logo on the outfield wall.
Doesn’t mean I like it, but I understand the value of adding additional revenue. And most importantly, I’m taking Tom Ricketts’ word that he’s committed to reinvesting money into the team.
This is BIG money. Money the Cubs can use on payroll and renovating the park, which is an absolute must-do.
So after taking a long sigh…I say go for it.